越来越多的广告主在网络营销时代,都在思考一个话题:我的产品品牌力该如何持续优化?在媒体碎片化的时代,我该采用怎样的媒介策略和媒介成本,才能保持或提升品牌的竞争力,特别是对于一些传统行业来说,网络广告,投与不投,投多投少?这更是一个命题。对于金龙鱼来说,也面临着同样的思考。金龙 More and more advertisers in the era of Internet marketing, are thinking about a topic: how to continue to optimize my product brand? In the era of media fragmentation, what kind of media strategy and media costs should I use in order to maintain or enhance The competitiveness of the brand, especially for some traditional industries, online advertising, investment is not cast, cast more investment less? This is a proposition. For Arowana, also face the same thinking. Golden dragon