本文从高职高专营销专业学生进行职业心理素质教育的必要性分析入手,探讨了职业心理素质教育的内容,从理论课程、实践课程教学,以及社团活动等方面提出高职院校市场营销专业学生职业心理素质教育的实践途径,以促进高职营销专业素质教育的提升。 This article starts from the necessity analysis of professional psychology quality education for marketing major students in higher vocational colleges, probes into the content of vocational psychology quality education, puts forward the marketing specialty of higher vocational college from the aspects of theory course, teaching of practice course, Practical Psychological Quality Education of Students, To Promote Higher Vocational Marketing Quality Education.