准备走出国门开拓海外市场的中国企业要想成功,须在全面了解东道国的政治、经济、文化等信息,担当提升国家软实力和国际形象的责任,树立创新意识、提升价值链位次,尊重东道国民众的宗教信仰和文化习俗等方面下工夫。 To be successful, Chinese enterprises preparing to go abroad for overseas markets must fully understand the host country’s political, economic and cultural information and assume the responsibility of upgrading the country’s soft power and international image, establish a sense of innovation, upgrade the value chain, and respect the host country People’s religious beliefs and cultural practices and so on.