在全球经济进入以知识为核心竞争力的时代,企业的竞争力越来越明显地表现在“文化力”的较量上和综合竞争力上。在当今世界,创意文化经济不仅仅是一个理念,还是将这种先进的理念转化为巨大经济效益的直接力量。创意文化经济是一种以创造性思维、独立性思考和科学技术为主导要素,对文化资源优化配置,使生产和消费环节获得极高附加值、具有创意密集型的新文化经济形态。 In the era when the global economy has entered the core of knowledge-based competitiveness, the competitiveness of enterprises has become more and more evident in the contest of “cultural power” and in the overall competitiveness. In today’s world, creative and cultural economy is not just an idea, but also a direct force that transforms this advanced idea into a huge economic benefit. Creative and cultural economy is a new cultural and economic form with creative thinking, independent thinking and science and technology as its leading elements. It optimizes the allocation of cultural resources and adds extremely high added value to production and consumption.