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吉林一家白酒厂在市场上推广了一年多,可是每月的回款只能达到几万元。厂里派人通过调查了解到,主要原因是该白酒在品牌战略上选用了高价位的产品,来攻打省内低消费市场,所以顾客不买账。经公司反复开会研讨,决定主攻中低端消费市场。把一款白酒在市场上的售价为每瓶25元-35元,选用它作为主打产品,完全可以适应这个消费人群,通过广告不断加强宣传攻势,并配合着一些新颖活动。
A liquor factory in Jilin to promote more than a year in the market, but the monthly payment can only reach tens of thousands of dollars. The factory sent to investigate through the investigation that the main reason is that the liquor in the brand strategy selected high-priced products to attack the province’s low-cost consumer market, so customers do not buy it. The company met repeatedly to discuss, decided to focus on low-end consumer market. To a liquor in the market price of 25 yuan per bottle -35 yuan, use it as the flagship product, fully able to adapt to this consumer base, through advertising continue to strengthen promotional campaign, and with a number of innovative activities.