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数字媒体时代,一切都在改变,不管是媒体本身,还是消费者媒体使用习惯都不再延续以往的方式。在这样的环境下,广告主应该如何正视数字媒体,并利用好数字媒体?记者就数字广告投放的一些话题采访了互动通控股集团总裁邓广梼。广告主应以全媒体的概念看待广告投放任何一种数字广告只是广告形式中的一种,不可以通过单一的ROI评估广告投放效果,而应该从互
In the era of digital media, everything is changing, no matter the media itself, or the consumer media habits are no longer the continuation of the past. In this environment, advertisers should face up to digital media and make good use of digital media. The reporter interviewed Deng Guangtao, president of Interactive Communication Holding Group, on some topics of digital advertising. Advertisers should view the concept of all media Advertising Any kind of digital advertising is just one of the forms of advertising, advertising can not be evaluated through a single ROI effect, but from each other