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随着经济全球化的深入发展,我国城市经济结构实现了优化升级,在此趋势下,各地充分挖掘既有的自然资源和人文资源,实现旅游经济的一体化发展。但随着旅游行业的蓬勃发展,各地的竞争越来越激励,因此需要挖掘更深层次的旅游文化,满足旅游人士的猎奇心理。因此,民俗特色旅游脱颖而出,成为当前旅游行业占据市场的重要手段之一。本文从民俗特色旅游的特征入手,民俗特色旅游发展的现状和问题,从而总结国内外优秀案例,提出优化措施,推动我国民俗特色旅游开发实现经济效益和社会效益。以期为其他地区的民俗特色旅游开发提供借鉴和参考。
With the further development of economic globalization, China’s urban economic structure has been optimized and upgraded. Under this trend, all localities have fully tapped their existing natural and human resources to realize the integrated development of tourism economy. However, with the vigorous development of the tourism industry, the competition in various places is getting more and more encouraging. Therefore, it is necessary to tap the deeper tourism culture and satisfy the curiosity of travelers. Therefore, the folk custom tourism has come to the fore, becoming one of the most important means for the tourism industry to occupy the market. This article begins with the characteristics of folk tourism, the status quo and problems of the development of folk custom tourism, summarizes the outstanding cases at home and abroad, puts forward the optimization measures to promote the development of folk custom tourism in our country to realize the economic and social benefits. With a view to provide reference and reference for the development of folk custom tourism in other regions.