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女人天性爱美求新,对车的款式、色彩和舒适性尤为看重。职业女性偏爱色彩庄重、线条平实、大小适中的车辆;时尚女性则偏爱色彩艳丽、小巧独特的车型。在过去的购车市场上,很少能看到女性购车者,大部分是男性,而且过去的车型无论在外形和内饰上都偏重于男性的喜好。随着汽车工业和社会的发展,汽车市场上的女性消费者越来越多,为配合这一趋势,各大汽车生产商也不断地推出了适合女性的车型。
A woman’s beauty of nature, the car’s style, color and comfort are particularly valued. Professional women prefer color solemn, smooth lines, medium size vehicles; fashion women prefer colorful, compact and unique models. In the past, the car market seldom saw female car buyers, most of them men, and past models were biased in favor of men in appearance and interior. With the development of the automobile industry and society, there are more and more female consumers in the automobile market. In line with this trend, major automobile manufacturers are constantly launching models suitable for women.