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电视是视听结合、声画并茂的传播媒体,全方位,立体式的展现内容,具有极强的视觉冲击力和感染力。电视新闻评论节目要想获得理想的宣传效果,就必须充分发挥自身的独特优势和魅力,使其生动活泼,把深奥的道理阐述得浅显易懂,使群众易于接受,入脑入心。而要做到这一切,就要用形象的电视语言进行评论。所谓形象的电视语言,包括画面语言和声音语言。
TV is a combination of audio-visual, audio and video media, all-round, three-dimensional display of content, with strong visual impact and appeal. In order to obtain the desired propaganda effect, the TV news commentary program must give full play to its own unique advantages and charisma, make it lively and vivid, make it easy to understand the profound truths, and make the masses easy to accept and brain-centered. To do all this, we must use the image of the television language for comment. The so-called image of the television language, including the picture language and audio language.