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随着电子信息技术、科学技术的迅猛发展,每天充斥在我们耳边、眼前的信息量越来越大,产品的宣传、社会风向的引导等都需要无障碍的传达。标志具有极强的识别功能,尤其是公共标志(如公共场所指示,公共团体标徽等)和大型的跨国公司标志都应该使用国际化的象征图形和国际通用的语言来表达自身形象,以保证标志和符号所携带的信息能够传达畅通。如何将图形类标志设计中的元素国际化、现代化,是现代标志设计追求的永恒不变的主题。本文主要通过分析国内外优秀的标志设计案例来研究图形类标志的表达方式的运用,这对今后我们如何运用新颖的别致的形态进行图形类标志设计提供了借鉴资料。
With the rapid development of electronic information technology and science and technology, every day is flooded in our ears. The amount of information in front of us is getting bigger and bigger. The publicity of products and the guidance of social trends all need to be conveyed without obstacles. Signs have strong recognition function, especially the public signs (such as public places, public organizations logo, etc.) and large transnational corporations logo should use the international symbolic graphics and international common language to express their own image to ensure The information carried by signs and symbols can be communicated smoothly. How to internationalize and modernize the elements in graphic class logo design is the eternal theme pursued by modern logo design. In this paper, we mainly study the application of the expression of the graphic class logo by analyzing the domestic and international excellent logo design cases, which provides us with reference to how to use the novel and unique form of graphic class logo design in the future.