论文部分内容阅读
公共关系发展至今,在我国已经有三十多年的历史,公共关系在社会生活的各个方面都产生了较大的影响,对传媒业而言,更是影响深刻,意义深远。改革开放以来,我国社会经济迅速发展,随着公共关系的实践影响逐渐深入到各个行业中,传媒业也随之发生了巨大的变化。新闻从业者开始逐渐吸纳公共关系理论思想,在新闻的传播和报道上建立了高水准的专业公共关系策划,传媒业受到人们的广泛关注,增加了传媒业的社会责任意识。本文对公共关系在我国发展三十年来对传媒业的影响进行研究分析。
Since the development of public relations, there have been over 30 years of history in our country. Public relations have had a great impact on all aspects of social life. For the media industry, it has far-reaching and far-reaching implications. Since the reform and opening up, China’s rapid social and economic development, with the practice of public relations gradually deepened into various industries, the media industry has undergone tremendous changes. News practitioners began to gradually absorb the theory of public relations theory, established a high standard of professional public relations planning on the dissemination and reporting of news, and the media industry received wide attention and increased the awareness of social responsibility in the media industry. This paper analyzes the impact of public relations on the media industry in our country for thirty years.