广告通过解构商品包含的文化内涵,运用图像、声音和文字等符号,展现特定的语境、场景和情景,塑造出一种特定的生活方式,定义了商品持有者的身份和地位,从而使消费者“把生活方式变成了一种生活的谋划,变成了对自己个性的展示及对生活样式的感知”。 Advertising deconstructs the cultural connotation of goods, uses symbols such as images, sounds and letters to display specific contexts, scenes and scenes to create a specific way of life and define the identity and status of the holder of goods so that Consumers “the way of life has become a plan of life, into a display of their own personality and perception of lifestyle ”.