在中国广告业的发展历程中,CCTV广告招标是一件不可不提的事情。自1995年首度开拍,广告招标已走过了六年的风风雨币。招标自身以及历届标王的成与败,得与失,成为经济界、新闻界尤其是广告圈评头论足的热点和焦点。评说有褒有贬;有承认,有否定;有鼓励,更有痛斥和围剿。面对褒奖与非议的八面来风,我们应该怎样辩证地看待竞标?应该怎样客观理性地评定它的功过是非? 凉——现场平静●心态平和●价位平实 In the development of China’s advertising industry, CCTV bidding is an indispensable matter. Since its first debut in 1995, advertising tenders have gone through six years of wind and rain. The bidding itself and the success or failure of the past superstars have become the hot spots and focal points of the economic circles and the media circles, especially the advertising circles. Commentary has praise and derogatory; recognition, denial; encouragement, but also denounced and encirclement. The face of praise and criticism of all directions, how should we look at the dialectical bid? How to objectively and rationally assess its merits and demerits - calm on the scene ● peace of mind ● price level