连锁经营是一种现代化的商业模式和组织形式,已成为全球零售业发展的大趋势。连锁超市作为连锁经营的重要表现形式以其统一化的管理模式、标准化的经营形式和规模化经济效益等优势,加之连锁超市本身拥有种类丰富的商品和实惠的价格以及顾客自助服务的收货形式,在我国正在以飞快的速度发展[1]。近五年来,我国连锁超市的数量不断激增,规模不断扩大,销售额也呈现出不断上升的趋势。由此可见,连锁超市已经慢慢地在零售业中占据了主要的地位,成为了当今零售业发展 Chain management is a modern business model and organizational form, has become the global trend of retail development. As an important form of chain management, chain supermarkets, with their advantages of a unified management mode, standardized management forms and large-scale economic benefits, as well as supermarket chains themselves, have a rich variety of goods and affordable prices as well as customer self-service receipt forms , Is developing rapidly at our country [1]. In the past five years, the number of China’s supermarket chains has been on the rise. Its scale has been constantly expanding, and its sales have shown a rising trend. This shows that the supermarket chain has gradually occupied the dominant position in the retail industry, becoming the development of today’s retail industry