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面对世界经济贸易格局的深刻变革,作为对国际市场的剧烈波动体会最深的国有外贸公司,怎样摆脱过去依靠国家政策的旧模式,适应市场环境变化带来的冲击,形成自身的核心专长便成为当务之急。本文从对核心专长的定位与确认入手,进一步从如何通过管理创新,建立起新的发展战略、组织形态、营销网络及人力资源体系等几个方面加以论述,试图为国有外贸公司核心专长的培植引入一种新思路。
Faced with the profound changes in the world economic and trade pattern, as the deepest state-owned foreign trade corporation experienced in the drastic fluctuations of the international market, how to get rid of the old model of relying on state policies in the past and adapt to the impact of changes in the market environment to form its own core expertise becomes Top priority. This article begins with the definition and positioning of the core expertise and further elaborates how to establish a new development strategy, organizational form, marketing network and human resource system through management innovation, trying to cultivate the core expertise of state-owned foreign trade companies Introduce a new idea.