在经济的快速发展下,创意愈加成为提高产品附加价值的一个重要途径,而格子铺便是当下创意产品展示及零售的一种新型模式,同时更是一种最为便捷的低门槛创业途径。文章分析了格子铺与校园结合在一起时所激发的发展潜能,结合机遇与挑战给出了控制风险的有效途径。 With the rapid economic development, creativity is increasingly becoming an important way to enhance the added value of products. The Grid Shop is a new model of present-day creative products display and retail. At the same time, it is also one of the most convenient low-threshold business start-ups. The article analyzes the development potentiality when the grid shop and the campus are combined together, and gives an effective way to control the risk combining the opportunity and the challenge.