现阶段我国的各个方面都得到了迅速发展,在电视节目的包装形式上也向着多元化的方向迈进,电视节目的包装对电视栏目的品牌影响也体现的愈来愈明显。通过从理论层面加强电视节目包装的研究,以及对电视栏目品牌的影响研究,就能更深刻的认识到电视节目包装的重要意义。 At this stage, all aspects of our country have witnessed rapid development. In the form of packaging of television programs, we are also moving in a diversified direction. The influence of the packaging of TV programs on the brand names of TV sections is also becoming increasingly evident. By strengthening the research on the television program packaging from the theoretical level and the research on the influence of the television program brands, the significance of the television program packaging can be realized more profoundly.