当下,社会经济不断发展,人民群众生活水平有显著的提高,不再只追求物质生活的丰富,逐渐把目光转向高品质的文化活动。群众文化活动的开展,可以满足人们对生活文化的需求,因此,组织与策划的方式也就成为活动好坏的决定因素。本文主要从群众文化活动的意义和措施两方面进行分析。 At present, with the continuous development of social economy and the remarkable improvement of people’s living standard, they are no longer pursuing the enrichment of material life but are gradually turning their attention to high-quality cultural activities. The mass cultural activities are carried out to meet the needs of people’s life culture, therefore, the organization and planning methods will become a decisive factor in the activities of good and bad. This article mainly analyzes the significance and measures of mass cultural activities from two aspects.