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顾客满意的企业经营战略,是当今管理潮流中的热点之一。企业要成为顾客满意的企业应注意建立自己的顾客信息系统和实现零顾客成本。顾客导向的企业认为顾客是重要竞争资源,企业必须像管理其他资源一样对顾客进行管理,做到像了解公司商品一样的了解顾客,像了解库存变化一样了解顾客的变化。有一家连锁润滑油公司,你的车驶入任何一间分店,公司员工都会马上将你的车牌号输入电脑,电脑马上可以显示出你是老顾客还是新顾客;如果是新顾客,他们就会把你的情况输入公司的电脑中;如果顾客超过一定的时间没有再次使用他们的服务,电脑会自动打出一份提醒通知;该公司吸引顾客的一个举措是提供顾客优惠卡,顾客每多一次
Customer satisfaction with the business strategy is one of the hot spots in today's management trends. Enterprises to become customer satisfaction of enterprises should pay attention to establishing their own customer information system and to achieve zero customer costs. Customer-oriented enterprises think that customers are important competitive resources. Enterprises must manage their customers just like other resources. They should know the customers as they know about the company's products, and understand the changes of customers as they know about the changes in inventories. There is a chain lubricants company, your car into any branch, the company staff will immediately enter your license plate number computer, the computer can immediately show you are old customers or new customers; if it is new customers, they will Enter your situation into the company's computer; if the customer does not re-use their services for more than a certain period of time, the computer will automatically make a reminder; one of the company's initiatives to attract customers is to provide customer discount card, the customer every time