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在时代的召唤下,公益广告成为现阶段精神文明建设的新兴传播载体之一,科学技术中数字互动的运用不仅满足于传统商业用途,其在公益广告中的运用同样十分重要。本文以此作为研究对象,从公益广告对社会的作用进一步探讨数字互动技术对公益广告的积极意义。
Under the call of the times, public service advertisements have become one of the emerging media carriers for the construction of spiritual civilization at this stage. The use of digital interaction in science and technology is not only satisfied with traditional commercial purposes, but also its use in public service announcements is also very important. This article as a research object, from the public service ads to the role of society to further explore the interactive digital technology for public service ads positive.