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如今的馆配市场,已走过了六十余年的风雨历程。在此过程中,先后出现了新华书店、联编中心与民营馆配商三个阵营。新华书店在上世纪90年代初之前一家独大,90年代后期联编中心与之分庭抗礼,到了21世纪初,群雄逐鹿的民营馆配商开始占据多半的市场份额。本文通过对各时期馆配市场的回顾,试图揭示馆配市场的发展规律,并站在馆配商的角度对于今天的馆配市场进行分析,探索新的市场拓展模式。
Today’s pavilion with the market, has gone through more than sixty years of stormy history. In the process, there have been three Xinhua Bookstore, joint center and private pavilion with three camps. Xinhua Bookstore in the early 90s of last century before the dominance of a 90, the late binding center with the rivalry, by the early 21st century, the crowded private pavilions began to account for most of the market share. This article tries to reveal the law of the development of the market by the review of the market of the museums and the market, and analyzes the market of the market of the museums today from the perspective of the pavilions and pavilions, and explores the new mode of market expansion.