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领导公共关系的主体是主动开展领导公共关系活动,向领导公共关系客体主动施加影响的领导者、领导机构和下属部门的负责人及其工作人员、领导公共关系专职人员和参与领导公共关系的专业机构。领导者作为领导公共关系主体的素质要求是由领导者所担负的工作性质和职能所决定的,领导者有不同层次、不同领域、不同部门之分,由此对其基本素质要求是具有差异性的,但是,所有的领导者从事公共关系活动的素质要求又是相对具有共同性的。本文主要阐述领导者作为公共关系主体从事领导公共关系应具备的一般素质。
The main body that leads the public relations is to take the initiative to carry out the activities leading the public relations activities, and take the initiative to exert influence on the objects that lead the public relations. The heads of the leading institutions and subordinate departments and their staff members lead the public relations professionals and professionals involved in leading the public relations mechanism. The quality requirements of the leader as the main body that leads the public relations are determined by the nature and function of the work undertaken by the leader. The leaders have different levels, different fields and different departments, so the requirements of their basic qualities are different However, the quality requirements of all the leaders engaged in public relations activities are relatively common. This article mainly expounds the general qualities that leaders should have in their leadership of public relations as the main body of public relations.