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在信息化建设过程中发展现代服务业,传媒是重要的环节之一。经济结构的变迁催生了极具财富效应和发展潜力的传媒产业。传媒产业因其在经济功能、运行机制和市场结构等方面的特征而成为信息化建设和现代服务业发展过程中的润滑剂。本文以江苏省为例,详细分析了传媒产业结构的发展趋势,以及与部分发达省市和发达国家或地区的比较结果,总结出当前江苏省传媒产业的运行特征和竞争态势。并从政府支持、发展战略和发展方向、支撑体系建设等几个方面提出加快江苏省发展传媒产业的对策。
In the process of information construction to develop modern service industry, the media is one of the important links. The changes in economic structure have given birth to the media industry with great wealth and potential for development. The media industry has become a lubricant in the process of information construction and the development of modern service industry because of its characteristics in economic functions, operation mechanism and market structure. This paper, taking Jiangsu Province as an example, analyzes in detail the development trend of the media industry structure and the comparison with some developed provinces and developed countries or regions and concludes the current operation characteristics and competitive situation of the media industry in Jiangsu Province. And from the government support, development strategy and development direction, support system construction and other aspects put forward to speed up the development of media industry in Jiangsu Province countermeasures.