美国奥格尔维·马瑟公司的总裁戴维·奥格尔维有个习惯:每次一有新的经理上任,他都要送他们一件礼品——木娃娃。这件礼品意味隽永。大娃娃里有个中娃娃,中娃娃里有个小娃娃,小娃娃里有一张字条:“如果我们每一个人都雇用比我们自己小的人,我们公司就会变成一个矮人国,侏儒成群 David Ogilvy, the president of Ogilvy Mather in the United States, has a habit of sending them a gift - a wooden doll every time a new manager takes over. This gift means meaningful. The big doll has a middle doll, the middle doll has a little doll, and the little baby has a note: "If each of us hired a smaller person than ourselves, our company would become a dwarf, a dwarf group