近几十年来奢侈品市场的繁荣可能尤其要归功于亚洲市场的成功,特别是日本和中国市场。本篇论文旨在比较分析中国和日本两国市场的投资条件包括市场规模、消费者心理、竞争力和投资环境。结论是:相较于日本奢侈品市场现阶段的萧条,中国奢侈品市场的现状和未来增长趋势,使中国成为国际奢侈品企业渠道扩张的理想投资目的地。 The luxury market boom in recent decades may be due in particular to the success of the Asian market, especially in Japan and China. The purpose of this paper is to compare and analyze the investment conditions in China and Japan including market size, consumer psychology, competitiveness and investment climate. The conclusion is: Compared with the current depression in Japan’s luxury market, the current status and future growth trend of China’s luxury market make China an ideal investment destination for the expansion of international luxury goods channels.