连锁经营是一种商业组织形式,是由在同一经营品牌的总部统一领导下的若干门店或分支企业构成的联合体所进行的商业经营活动。连锁经营的主要特征是总部负责采购、配送,门店负责销售,并通过企业形象的标准化,经营活动的专业化,管理方式的规范化及管理手段的现代化,使复杂的商业活动在职能分工的基础上,实现相对简单化,从而实现规模效益。连锁经营通过统一采购、统一配送、统一标 Chain management is a form of business organization and is a business operation carried out by a consortium of several stores or branch companies under the unified leadership of the same brand. The main feature of the chain management is that the headquarter is responsible for the procurement, distribution and store sales. Through the standardization of the corporate image, the professionalization of business activities, the standardization of management methods and the modernization of management tools, the complex commercial activities are divided on the basis of functional division , To achieve relatively simple, in order to achieve economies of scale. Through a unified chain of procurement, distribution, unified standard