论文部分内容阅读
江明华副教授1965年出生于四川省长宁县。1982年进入北京大学经济系学习,1986年获经济学学士学位,1988年获经济学硕士学位,1997年获经济学博士学位。1989年起在北大经济系任教,现任北大光华管理学院市场营销系副主任。江教授的教学和研究方向主要是“企业公共关系”、“企业管理”、“期货市场”和市场营销中的“形象营销”和“品牌战略”。先后出版和公开发表了《企业公共关系和谈判技巧》、《企业公共关系实务》、《期货市场创新原因分析》、《对我国期货市场
Jiang Minghua Associate Professor Born in 1965 in Changning County, Sichuan Province. He joined Economics Department of Peking University in 1982, received a bachelor’s degree in economics in 1986, a master’s degree in economics in 1988, and a doctorate in economics in 1997. He started to teach at Peking University Economics Department in 1989 and is currently Deputy Director of Marketing Department at Guanghua School of Management. Professor Jiang’s teaching and research directions are mainly “corporate public relations”, “corporate management”, “futures market” and “image marketing” and “brand strategy” in marketing. Has published and published “public relations and negotiation skills”, “enterprise public relations practice”, “futures market innovation analysis”, "on our futures market