“方太”品牌价值近年来一路上扬,现在已超过20亿元。从零起步,短短8年的时间,方太是怎样深入人心并且取得如此成绩?名人效应:开创方太品牌良好开端广告是品牌战略的重要内容,是现代营销的重要手段。1996年,方太新一代深型吸油烟机诞生时,茅忠群想取一个新颖别致的名字。他将目 “Square too” brand value all the way up in recent years, now has more than 2 billion yuan. Starting from scratch, just eight years time, how too popular and achieved so much? Celebrity Effect: To create a good brand advertising Fangtai brand strategy is an important part of the important means of modern marketing. In 1996, Fang Tai new generation of deep-type range hood was born, Mao Zhongqun want to take a novel and unique name. He will head