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点、线、面是现代设计的基本元素,招贴设计中的“线”具有强烈的视觉表现力,能够有效地分割画面,产生节奏感与韵律感,表现多维的视觉效果。招贴设计中,“线”可以使文字的表现,也可以是色彩的表现,还可以是图形的表现,多种表现手段的运用可以丰富设计语言,最终达到良好的视觉效果。由于中西方文化的交融碰撞,常规的设计已经显得陈旧,各种新颖的创意层出不群,但“线”在招贴设计中的重要作用却稳若磐石。本文通过对线的概念、特点、作用和线的形态心里表达阐述“线”在招贴设计中重要的审美功能。
Point, line and surface are the basic elements of modern design. The “line” in the design of posters has a strong visual expression, which can effectively divide the picture, generate rhythm and rhythm, and display multi-dimensional visual effects. Placard design, “line ” can make the performance of the text can also be the color performance, but also can be a graphical representation of the performance of a variety of means of expression can enrich the design language, and ultimately achieve good visual effects. Due to the collision of Chinese and Western cultures, the conventional design has become obsolete, and various novel creative layers are out there. However, the important role of “line” in poster design is rock solid. This article expounds the important aesthetic function of the “line” in the design of the poster through the expression of the concept, characteristics, role and the shape of the line.