当今世界,品牌意识、品牌竞争已成为新的历史潮流,谁拥有知名品牌,谁就能主宰市场,品牌价值越高,发展速度就越快。20世纪90年代以来,我国开始注重品牌价值的研究,引起举国上下的普遍关注,国产品牌已逐步成为我国市场的主导,推动了国民经济持续、快速、健康发展。 In today’s world, brand awareness and brand competition have become a new historical trend. Whoever has a well-known brand can dominate the market. The higher the brand value, the faster the development. Since the 1990s, China has begun to pay attention to the study of brand value, which has aroused widespread concern from nation to country. Domestic brands have gradually become the dominant market in China and have promoted the sustained, rapid, and healthy development of the national economy.