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辞旧迎新,又欣逢世纪之交,记者再次来到生机盎然的北京燕京啤酒股份有限公司总部,采访了李福成先生。“听君一席话,胜读十年书”。收获良多,感慨良多,整理如下,以飨读者。一、创业20年:从北京走向全国民族工业如何做大?千头万绪,离不开市场拓展。燕京集团从自身特点出发,从北京起步,稳中求快,走出了一条成功的路子。记者:李总,燕京啤酒已经陪伴消费者走过20年的历程。《经济管理》的读者中,很多人也是燕京啤酒的爱好者。大家都关心燕啤的总体发展,请您谈谈。
When the old people retired and welcomed the new century, at the turn of the century, the reporter once again came to the headquarters of the Beijing Yanjing Beer Co., Ltd. where he was full of vigor. He interviewed Mr. Li Fucheng. “Listen to James and win ten years of books.” Much has been learned and many emotions have been collected. I. Entrepreneurship for 20 years: From Beijing to the national industry how to become bigger? A thousand things, can not do without market expansion. Starting from its own characteristics, the Yanjing Group started from Beijing, stably seeks speed, and emerged a successful way. Reporter: President Li, Yanjing Beer has been accompanied by consumers for 20 years. Among the readers of “Economic Management”, many people are also Yanjing Beer lovers. Everyone is concerned about the overall development of Yan beer. Please talk about it.