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今天年会的主题是媒体责任与品牌创新,我想就媒体责任谈一点个人认识。一、要始终坚守媒体的政治责任和社会责任中央电视台和地方兄弟电视台一样,有个共同特点就是高度重视新闻报道。这和媒体的性质有关系。作为电视媒体,首先它是新闻媒体,但电视新闻媒体和报社、通讯社不一样,我们是综合的新闻媒体,同时还有大量的其他各类节目,包括文艺、体育、文化类节目。当然,最重要的还是新闻性的节目,新闻节目是一台之本。和广东、上
The theme of today’s annual meeting is media responsibility and brand innovation. I would like to talk a bit about personal understanding of media responsibilities. First, we must always adhere to the political responsibility of the media and social responsibility CCTV and local brother television stations, as one common feature is that attaches great importance to news reports. This is related to the nature of the media. As a television media, firstly it is a news media. However, the television news media is different from the newspapers and news agencies. We are a comprehensive news media. There are also a large number of other programs including arts, sports and cultural programs. Of course, the most important thing is news programs and news programs. And Guangdong, on