一、概述一个成功的单位必有一个良好的社会形象,尤其是直接面向市场的企业,形象的好坏直接影响人们的认知程度,也直接影响产品的市场份额。而高校的社会形象由以下因素决定:毕业生在社会的就业程度和学校的科研能力。高校作为科学发展与创新的推进器,其科研能力的优劣直接影响 First, an overview of a successful unit must have a good social image, especially directly to the market-oriented enterprises, the image of the quality of a direct impact on people’s awareness, but also directly affect the product’s market share. The social image of colleges and universities is determined by the following factors: the degree of employment of graduates in society and the ability of scientific research in schools. As a propeller of scientific development and innovation, colleges and universities have a direct impact on the pros and cons of their research capabilities