论文部分内容阅读
汉字作为一种特殊形式的设计图形符号,经过数千年的演变,成为标志设计中一种独特的、具有重要文化意义的设计元素。本文从汉字图形在现代标志设计中的作用及二者之间的关系分析入手,研究和探讨了其在现代设计中的六种运用方式,进而提出,汉字图形化在现代设计中应当充分运用中国传统民族文化,才能设计出最能弘扬中国传统文化精髓和体现东方魅力的标志。
As a special form of design graphic symbol, Chinese characters have become a unique and important cultural element in the logo design after thousands of years of evolution. This paper begins with the analysis of the role of Chinese characters in modern logo design and the relationship between them, and then studies and explores six ways of using them in modern design. Furthermore, I propose that Chinese characters should be fully utilized in modern design Traditional national culture, can we design the symbol that can best carry forward the quintessence of traditional Chinese culture and embody the oriental charm.