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天津“老美华”是由商务部首批认定的“中华老字号”之一,是一家有着百年历史的天津著名老字号。伴随着政治经济制度的变迁和商业环境的不断变化,古往今来的老字号有的进行着良性的发展,有的面临着生死的考验。老美华鞋店屹立百年,无论是其老字号的品牌,还是其鞋的特色吸引力等都在其中发挥着巨大作用,其中它的店铺环境独具特色,在其中起着独特的作用,在此,我们从设计的角度出发,来研究店铺环境如何体现出这些独特的、传承百年的、非物质的因素,通过对比研究寻找出对现代店铺设计有一定指导意义的东西。
Tianjin “Old Meihua” is one of the “China’s old names” recognized by the Ministry of Commerce in the first batch. It is a famous brand with a history of 100 years in Tianjin. With the changes in the political and economic system and the continuous changes in the business environment, some of the oldest names in the past have undergone benign development, and some have faced the test of life and death. The old Meihua shoe store stands for a hundred years. Both its old brand and the attractiveness of its shoes play an important role. Among them, its unique shop environment plays a unique role. From the perspective of design, we will study how the store environment reflects these unique, inherited, and non-material factors. Through comparative research, we will find something that has a certain guiding significance for modern store design.