一、城市商业街区户外广告规划设计的必要性商业街区是时尚的风向标,是市民休闲购物和乐于驻足的场所,从某种意义上可以看作是城市的表征。户外广告作为构成商业街区景观的视觉元素,为信息的传播提供了一个开放的平台。然而本该促进商业繁荣的户外广告在今天却常被称之为视觉污染,无论从传播内容还是到表现形式都不能满足受众的需求,从而失去了广告传播的效力。亚里士多德说:“人们为了活着,聚居于城市,为了更好的活着,而居留于城市。” First, the need for urban commercial district outdoor advertising planning and design Commercial district is the fashion of the vane, leisure and shopping people are willing to stop the place, in a sense can be seen as a symbol of the city. Outdoor advertising, as a visual element of the landscape of a commercial neighborhood, provides an open platform for the dissemination of information. However, the outdoor advertisements that should promote commercial prosperity are often referred to as visual pollution today. They can not meet the needs of audiences from content to expression, thus losing the effectiveness of advertising. Aristotle said: “People live in the cities in order to live, live in cities for a better living. ”