过度价格竞争对我国企业来讲,已经是司空见惯的事了。一般认为,企业本身的原因,如企业经营的不理性、竞争观念落后、竞争手段缺乏等,促使了过度价格竞争产生和激化,因此,就如何避免过度价格竞争而言,主要集中于怎样改造、规范企业。但笔者认为,把过度价格竞争产生和激化的原因 Excessive price competition is already commonplace for Chinese companies. It is generally believed that the reasons for the enterprise itself, such as irrational business operations, backward competition concepts, and lack of competitive means, have contributed to excessive price competition and intensification. Therefore, in terms of how to avoid excessive price competition, the main focus is on how to reform, Regulate the company. But the author believes that the causes of excessive price competition and intensification