互联网的发展和网络基础设施的完善,以及智能手机的普及,我国已经逐步进入网络经济时代。除了大企业之外,中小企业的发展对我国的经济建设也起着十分重要的作用,如何在网络时代发展自己的经济,中小企业应认真分析市场现状和网络带来的经济上的机遇与挑战,掌握网络经济下的营销方式,促进营销创新升级。 The development of the Internet and the improvement of network infrastructure, as well as the popularization of smartphones, China has gradually entered the era of network economy. In addition to large enterprises, the development of small and medium-sized enterprises also plays an important role in the economic construction of our country. How to develop their own economy in the era of Internet, SMEs should carefully analyze the economic situation and challenges brought by the market and the network , Master marketing under the network economy, promote innovation and upgrading of marketing.