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作为我国知名的节会,潍坊国际风筝会通过市场化运作,整合县区资源,招商引资,实现了区域联动,达到规模效应。同时,还设立专门机构,对风筝会进行统一管理。本文透过对潍坊国际风筝会先进经验的挖掘,将其可复制性经验进行总结,发现节会具有普遍性的潜在经济关联效应,并提出促进节会发展的普遍性路径。
As a well-known festival in China, Weifang International Kites will be market-oriented operation, integration of county resources, investment, to achieve the regional linkage, to achieve the scale effect. At the same time, also set up specialized agencies, the kite will be unified management. Based on the excavation of the advanced experience of Weifang International Kite Festival, this paper summarizes its reproducible experience and finds that the festival has a universal potential economic relevance and proposes a universal path to promote the development of the festival.