第一次看到这组平面作品的时候,我的眼前一亮,这也是本次中国大学生广告艺术节学院奖给我留下最深印象的作品。20来岁的年轻身体,190岁的百年品牌,共处于一个画面,强烈的视觉冲突之中,传达出同样强烈的青春能量。无论你是涉世未深的学生,初入职场的小白,或者踌躇满志的精英,三种年轻的代入感,青春正激昂,认真生活的人正在被犒赏。我喜欢这份单纯,喜欢这份理想。 The first time I saw this set of graphic works, my eyes, which is the Chinese College Advertising Arts Festival Award left me the most impressionable works. The 20-year-old young body, the 190-year-old Centennial brand, are in the same picture, a strong visual conflict, to convey the same strong youth energy. Whether you are an inexperienced student, a young man entering the workplace, or an elitist, three are young, a sense of empathy, and young, passionate and serious people are being rewarded. I like this simple, like this ideal.