市场争胜不再是一招一式间的绝杀,中国营销已步入体系化致胜的时代,只有构建完整营销体系,才能筑就企业全面市场竞争能力目前企业之间的竞争已经进入白热化,面对愈演愈烈的营销战,企业是拼力争夺已有的市场还是去寻找消费者尚未得到满足的潜在需求,或创造一种新的需求?越来越多的企业把目光投到营销上来。 Market competition is no longer a trick between lore, Chinese marketing has entered the era of system-based win, only to build a complete marketing system in order to build the overall market competitiveness of enterprises Currently the competition among enterprises has entered a white-hot, in the face of The fierce marketing battle, the enterprise is trying to compete for the existing market or to find the latent potential consumer demand has not been met, or create a new demand? More and more enterprises to invest in marketing up.