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电广传媒自2000年整合全省有线电视网络以来,已基本整合全省有线电视用户。有线电视网络基本维护费等收入每年均大幅增长,但增值业务收入增长一直不尽入意。特别是寄予很大希望的视频点播业务发展不尽人意,这除了现在人们可选择的娱乐方式增多以外,电视视频双向点播业务的消费习惯还没形成也是主要原因之一。为更好地开展视频点播业务,笔者认为可以借鉴视频网站的发展模式,从免费点播视频开始培养用户的使
Since its integration with the province’s cable television network in 2000, it has basically integrated the province’s cable television subscribers. The basic maintenance fee of cable television networks and other revenue have increased substantially each year, but the growth of value-added services has been unintentional. In particular, the development of video-on-demand services with great hopes is not satisfactory. This is one of the main reasons for the not-yet-spending habit of TV and video on-demand services, apart from the increasing number of entertainment choices available nowadays. In order to better carry out the video on demand business, I believe that you can learn from the development of video sites, video-on-demand from the beginning to develop the user’s