每次谈及新媒体,总有一大帮人会说,用户口味怎么变化了?用户习惯怎么改了?用户获取信息渠道怎么换了?连公关玩法怎么变了都有人讨论。却鲜有人说起,转型中的传统媒体人要怎么办,拿老命陪转型失败的“东家”一起垫背?自媒体,对于传统媒体人也好、对于行业的探索者也好、对于有洞见者也好,或将是眼下最好的出路。 Every time you talk about new media, there are always a bunch of people who will say how the user’s tastes have changed. How are users accustomed? How do users get access to information? Few people talk about how to deal with the traditional media people in transition and take their lives to accompany the failure of the “owner” to back up? From the media, for the traditional media people, for industry explorers Ye Hao, for Ye Hao insight, or will be the best way out right now.