在药品零售业发展的商务流程中,品牌价值(Brand Valuation)、网络资源(Network Resources)和运营管理(Management Ability)是三项居于核心地位的要素。在不同的发展阶段,这三者的均衡提升是打造健康企业品牌的重要指标。对于目前北京药品零售业来说,连锁经营是一大趋势,运营管理也被业内人士广为关注,而 Brand Valuation, Network Resources and Management Ability are the three essential components of the business process in the pharmaceutical retail industry. In different stages of development, the balanced promotion of these three is an important indicator for building a healthy corporate brand. For the current pharmaceutical retail industry in Beijing, the chain is a major trend, operations management has also been widely concerned about the industry, and