电影片名虽然简短凝练,却负载着整部电影的精髓和内涵。同时,它也发挥着广告宣传的功能,是电影能够成功走向市场被大众接受的关键所在。本文旨在从语用翻译和关联理论出发,通过分析众多英文电影汉语译名的范例,浅谈如何利用关联理论指导电影片名的翻译,使其充分发挥电影片名的广告宣传功能。 Although short and concise film title, but loaded with the essence and content of the whole movie. At the same time, it also serves as a function of advertising and is the key to the successful acceptance of the movie by the general public. This paper aims to analyze the translation of many English movies from the perspective of pragmatic translation and relevance theory, and discuss how to use the theory of relevance to guide the translation of movie titles so that they can give full play to the advertising function of movie titles.