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王老吉大健康今年的发展取得明显成效,2013年王老吉预期完成150亿销售额几无悬念,这应是中国品牌发展中的一座里程碑。仅仅在行业中,王老吉已经使得整个中国凉茶市场的格局彻底改变,以往是一股独大,群雄追赶;但现在,确实双峰并立,两骑绝尘。一场场从渠道到品牌的巅峰对决下来,王老吉成功升级,将其他凉茶品牌几乎挤出了顾客的心智、媒体的眼帘和渠道的货架。
Wang Lao Ji Great Health made remarkable progress in this year’s development. In 2013, Wang Lao Ji expected to complete sales of up to 15 billion with no suspense, which should be a milestone in the development of China’s brand. Only in the industry, Wanglaoji has completely changed the pattern of the whole Chinese herbal tea market. In the past, it was a dominating and chasing after each other. But now, it is true that there are two peaks and two races. A field from the pinnacle of the channel to the brand down, Wong Lo Kat successfully upgraded, the other herbal tea brand almost out of the customer’s mind, the media’s eye and channel shelves.