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今年戛纳组委会推出了一个手机应用,可以帮助你合理安排时间。它告诉你什么活动什么时候开始,你可以大概浏览一下自己感兴趣的活动海报和主题,然后存到手机里。数字已经真正渗透到了创意当中。这是我第一次去戛纳。最让我惊讶的是参加峰会的人实在是太多了。就好像到了某个旅游景点,你要花很长时间排队。听一场感兴趣的研讨会都要花很长时间来进场。再就是参加这个活动的人很多是年轻人而不是像我这样的“老人”。他们能通过这个汇聚全世界的优秀广告的活动学到很多。
Cannes Organizing Committee this year launched a mobile application that can help you arrange your time. It tells you what time to start, you can probably browse the posters and topics of interest to your activities, and then saved to the phone. The numbers have really infiltrated the idea. This is my first time to Cannes. What surprised me the most is that there are so many people attending the summit. It’s like going to a tourist attraction, you have to spend a long time lining up. It takes a long time to come in for a seminar of interest. Then there are a lot of people participating in this activity are young people rather than “old man ” like me. They can learn a lot from this great event that brings together the world.