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一般来说,企业扩张可以划分为两类主要方式:相关领域扩张(横向扩张和纵向扩张)和多元化扩张(Diversification)。横向扩张主要是企业在原有的生产经营领域实现业务能力的扩展,纵向扩张指企业进入上游或下游的产业领域。多元化经营则指企业通过进入新的业务领域扩大自身规模。是否有新的业务活动出现,是区别两类重组战略的主要原则。从企业战略角度考察,两类
In general, business expansion can be divided into two main types: related areas expansion (horizontal expansion and vertical expansion) and diversification (Diversification). Horizontal expansion is mainly the expansion of business capacity in the original production and operation areas, and vertical expansion refers to the upstream or downstream industries. Diversification means that companies expand their scale by entering new business areas. The emergence of new business activities is the main principle that distinguishes two types of restructuring strategies. From the perspective of corporate strategy, two categories