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在新媒体快速兴起、受众选择多样化的今天,特别是移动互联时代的到来,微信凭借其独特的优势在短短六年多时间内积累了近10亿的用户,为广大用户提供了一个全方位的通信和社交平台。作为传统媒体借力新媒体进行转型发展的重要途径,主流媒体纷纷开通微信公众账号,利用微信多媒体兼容的传播优势向受众提供服务,借助微信打造自身品牌,实现传统媒体与新媒体的融合发展。
With the rapid development of new media and diversified audience choices, especially the advent of the mobile Internet era, WeChat has accumulated nearly 1 billion subscribers in just six years with its unique advantages and has provided customers with a complete Location communication and social networking platform. As an important way for traditional media to leverage new media for transformation and development, the mainstream media have opened WeChat public accounts to provide services to audiences through the use of WeChat multimedia-compatible communication advantages and build their own brands through WeChat to achieve the integration of traditional media and new media.