VCD作为一种“物美价廉”的视听产品,问世几年来就风靡了我国大江南北,捧红了几多默默无闻的生产厂家,产生了一个轰轰烈烈的消费热点。然而兴奋、冲动和沸沸扬扬的吹捧在经过两年时间里尘埃落地,消费者在大商场中惊喜地观看了早已耳闻的DVD后,发现自己的VCD与国外DVD之间的差距是如此的遥远。VCD厂家“物美价廉”的广告宣传,看来只有“价廉”实实在在,“物美”却无从可谈。厂家的广告全部集中于VCD的纠错上,似乎拥有良好的纠错能力就是一台优秀的视听产品。 VCD as a “cheap” audio-visual products, come out in the past few years swept China’s major north-south, how many popular obscurity manufacturers, produced a vigorous consumer hot spots. However excited, impulsive and uproar touted in two years after the dust fall, consumers in the mall surprised to see the already heard DVD, found that the gap between their VCD and foreign DVD is so far away. VCD manufacturers “inexpensive” advertising, it appears that only “cheap” real, “Wumart” but no way to talk about. Manufacturers of ads all focus on the error correction on VCD, it seems that with good error correction capability is an excellent audio-visual products.